Marketing & Audience Development:
Arts, Heritage, Nature, Community.

Hello

I’m Amy, a freelance marketing and strategic communications professional. I’m based in Cheshire, and I work with charities and non-profits in the arts, heritage, and environmental sectors.

I have 20 years of experience delivering award-winning marketing, PR, and development strategies for a wide range of organisations and projects. I’ve worked on UNESCO World Heritage Site bids, national government-funded campaigns, and multi-million-pound capital projects. I’ve delivered marketing and communications for festivals and forests, from pop-up projects to new-build premises, in museums, meeting rooms, and muddy fields!

I’m highly skilled in storytelling and community building, with extensive expertise in brand and audience development. I’m also a dab hand at project management, commercial development, and stakeholder engagement.

I can help you with…

Whether you need interim marketing support, help with a particular project, a strategic roadmap, audience research, or staff training, I can make a difference to your organisation.

If your team is short-staffed, or you need senior marketing expertise now, I can join your team on an interim basis. I can provide reliable, senior-level marketing direction to keep you on track without missing a beat.
If you lack a cohesive, results-driven plan or the capacity to execute it, I can help.
I can work with you to build a complete, actionable marketing roadmap that aligns with your organisations vision and goals. From concept to execution, I plan, manage, and deliver campaigns that drive measurable growth and ROI.
I can commission and carry out robust audience research and evaluation.
I can also translate these findings into practical Audience Development Plans that identify new opportunities, strengthen relationships, and clearly support your organisation's future growth and financial sustainability.
I can conduct a comprehensive audit of your existing marketing content, identifying what's working and what's missing.
I can also develop a clear, targeted Content Strategy and Editorial Plan that focuses your efforts on creating high-value content that reflects your mission, engages your target audiences and demonstrably drives conversions.
Do you have complex, cross-functional projects like a new CRM, brand, or website launch?
I can project manage and coordinate your suppliers and internal stakeholders for initiatives like new website builds, brand development or rollouts, CRM implementations, or even ticketing system upgrades.
I provide customised training and mentoring that empowers your team. I cover everything from social media techniques and digital marketing best practices to marketing planning, pricing strategies, and more.